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Brand philosophy
Breaking the rules, fostering creativity, innovating without limits... The brand strives to raise the bar, to reinvent. On behalf of a group. On behalf of a region. Working with its youth. MOSL does not shy from this philosophy, it has no limits.
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Representing the MOSL brand
Moselle Attractivité is built around four distinct but complementary services. Each of them works to define and then implement an overarching strategy for enhancing the region’s appeal.
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Implementation
4 years after its launch, the rollout of the MOSL brand continues.
Focus on action
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MOSL Ambassadors
Ambassadors by and for Moselle. An active, connected and multi-dimensional community.