L'agence Moselle Attractivité
The Moselle Attractivité teams
The agency Moselle Attractivité is built around three distinct but complementary departments. Each of them is a pillar in defining and applying the overarching territorial development strategy.
General Management
President of Moselle Attractivité : Patrick WEITEN
Managing Director : Michel SAINT-PÉ
The General Management directs the activities of Moselle Attractivité in close collaboration with the Chairman of the Agency. It ensures the smooth running of the association's decision-making bodies (Bureau, Board of Directors and General Assembly) and manages the agency's support functions (administration, finance, human resources).
The Territorial Promotion and Marketing Department
Vice-President responsible for territorial marketing: Bernard GUIRKINGER
Department Director: Marie VANDERMERSCH
Main objective of the Territorial Promotion and Marketing team: to increase awareness of the MOSL brand without limits.
To achieve this goal, the department carries out long-term work across the territory. It actively relies on a growing network of ambassadors to strengthen the brand’s influence, as well as on the Qualité MOSL accreditation to promote local production and short supply chains.
The team develops partnerships, positions the brand at major local events, activates social media to attract new talent and creates a shared momentum by involving socio-professional stakeholders and inter-municipal authorities.
The Economic Development Department
First Vice-President responsible for economic development: Alexandre CASSARO
Department Director: Louis EXERTIER
Moselle is a business destination. It offers a favourable environment for companies to set up, grow and become firmly established across its territories.
Working in close partnership with the Grand Est Region, the department’s main mission is to strengthen this economic dimension.
To achieve this, it draws on the department’s key assets, including its cross-border location, business parks and commercial real estate. It also promotes Moselle’s major sectors, from industry and digital technology to transport and logistics.
With a strong digital presence and a focus on identifying investment projects, the department attends national trade fairs to meet businesses of all sizes directly. Its message is clear: “Come to Moselle to do business, innovate and succeed without limits.”
The Tourism Development Department
Vice-President responsible for tourism development: Alexandre KEFF
Department Director: Eric WEISS
Moselle’s tourism offer has grown considerably over recent decades. The Tourism Development Department is actively committed to maintaining this momentum.
Moselle Attractivité supports tourism stakeholders throughout the region. The agency helps professionalise, qualify and coordinate the tourism offer as a whole.
To attract more visitors and tourists, the department focuses on increasing the visibility of the destination. It promotes major events throughout the year, from Noëls de Moselle to Bêtes et Sorcières, supports the marketing of tourism products and designs large-scale promotional campaigns. Its main goal is clear: to make MOSL an unmissable destination.
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