The regional promotion and marketing service
Vice-President in charge of regional marketing: Bernard GUIRKINGER
Head of service: Marie VANDERMERSCH
The main objective of the “Regional promotion and marketing” team is to enhance the profile of the MOSL brand.
Throughout the year, the department carries out in-depth work throughout the region to achieve this goal. It relies on a growing network of ambassadors to increase the brand’s influence, as well as the Qualité MOSL label to showcase local production and short supply chains.
The department also develops partnerships, showcases the brand at a range of major events throughout the region, uses social media to discover new talents and creates a collaborative dynamic by working with industries and EPCIs (Public inter-municipal cooperation establishments).
The economic development service
1st Vice-President responsible for economic development: Alexandre CASSARO
Head of service: Louis EXERTIER
Moselle is a destination for business. It offers the ideal place to set up a business, develop and gain a foothold throughout the region.
This service, which works in partnership with the wider Grand Est region aims, first and foremost, to strengthen this aspect. To do so, it harnesses the department’s assets (border location, industrial estates, commercial property, etc.), while promoting Moselle’s key industries (from digital to transport and logistics).
With an online presence focused on attracting investment, the department attends international trade fairs in order to meet businesses of all sizes directly, delivering a clear message: “Come to Moselle to launch, innovate and succeed without limits.”
The tourism development service
Vice-President responsible for tourism development: Alexandre KEFF
Head of service: Eric WEISS
Tourist provision in Moselle has developed significantly in recent decades. A trajectory this department hopes to continue.
The MOSL agency supports stakeholders in the region’s tourism industry. It helps increase professionalism in the sector, provides a classification system and ensures coordination.
In order to attract more visitors and tourists, the department focuses on enhancing the region’s profile. It takes the helm in promoting key annual events, from Christmas in Moselle to the Bêtes et Sorcières (Beasts and Witches) Halloween event, helping market tourist products and design large-scale promotional campaigns.
It has one key objective: to make MOSL an unmissable destination.
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